The Challenge: For their first brand campaign, tesa needed to reposition packaging tapes as more than a commodity – as a driver of sustainability, brand value, and consumer trust. The goal was to resonate with both technical buyers and brand managers across global markets.
The Approach: I was responsible for editing, motion design, and colour grading a range of assets, combining client footage and stock into a cohesive brand story. Motion graphics were used to highlight key product benefits, while careful grading ensured a consistent look across diverse sources. The creative aimed to balance technical credibility with emotional resonance, showing packaging as a strategic brand advantage.
The Result: A polished suite of assets and visuals that launched across digital, social, and internal channels. The campaign has been credited with delivering strong early opportunities in Europe and is being localised for further markets, helping tesa elevate their profile as an innovative, future-ready partner.
Role: Editing, motion design, colour grade.
Toolkit: Premiere Pro, After Effects, DaVinci Resolve.
