The Challenge: Tesa wanted to reposition its packaging range as more than tape — as a strategic brand and sustainability advantage. The brief was to create assets that could speak to multiple audiences, from brand managers to packaging engineers, showing both functional performance and broader brand value.
The Approach: We developed a suite of 3D visuals and motion content, each tailored to highlight a different audience need. Using stylised 3D environments, we demonstrated sustainability, recyclability, and innovation with clarity and impact. I led the production of both stills and animated videos, ensuring consistency in design language while adapting messaging for social, digital, and campaign contexts. Motion templates and adaptable rigs were built to keep production scalable while maintaining high creative polish.
The Result: The campaign delivered a versatile asset library used across global launches, presentations, and digital channels. The 3D videos and visuals not only elevated Tesa’s brand presence but also helped position its paper-based packaging range as a category leader in sustainability and brand-building. By creating content that balanced technical proof points with storytelling flair, we armed Tesa with a flexible toolkit to engage customers across markets.
