The Challenge: Debut PHINIA at Automechanika Frankfurt with something more magnetic than info boards. One 11 m² room, three walls to play with, and a brief to make a B2B brand feel as thrilling as a showroom supercar.
The Approach: We turned the room into a vehicle. A 270° wraparound, floor-to-ceiling, seat-shaking ride through 125 years of innovation and into tomorrow. Built in Unreal Engine for realtime look-dev and photoreal scale, shot with a three-camera rig for perfect multi-screen parallax. Layered with adrenaline-fuelled VO, precise sound design, rumble packs and air fans to sell speed and G-force. Art direction leaned cinematic; motion graphics called out key beats without losing momentum.
The Result: The talk of the show. Thousands visited, hundreds strapped in, and the experience became a live sales tool that kicked off high-value conversations on the stand. Client verdict: “next-level presence” and a mandate to take the format to future events.
Role: Motion direction, Unreal pipeline, edit and finish.
Toolkit: Unreal Engine, Cinema 4D, After Effects, Premiere Pro.
