Fellowes - Let your productivity flow


The Challenge: Amidst a crowded market, Fellowes aimed to redefine its Monitor Arms category and expand its European market share.

The Approach: I took creativity to new heights by rigging and animating multiple 3D monitor arms, intricately synced with the fluid movements of a dancer. Through captivating match cuts, we showcased the seamless harmony between the elegance of dance and the smooth functionality of Fellowes Monitor Arms. This visual metaphor elevated the product from mere office equipment to a symbol of grace and efficiency in motion.

The Result: This innovative approach not only differentiated Fellowes in a competitive market but also elevated the brand into a realm of inspiration and aspiration, driving significant market awareness and paving the way for growth across Europe.